Often referred as the graphic arts, graphic communication encompasses the processes; from the originations of an idea, to the design, layout and final image.
As well as the industries that create, develop, produce and disseminate products, utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. Products produced facilitate learning, enjoyment, motivation and commerce. GC includes the family of market segments embracing the technologies of printing, publishing, packaging, electronic imaging, such as traditional and digital photography.
